Mega Influencers Urge Dunkin Donuts Boycott

Prominent MEGA members have declared Dunkin Donuts Boycott after the CEO of Rumble said the company would not run advertisements on his video-sharing platform because of content that promotes division on the right wing.

The complaints started on Wednesday when Chris Pavlovski, the CEO of Rumble, shared what looked to be a partial email from Inspire Brands, the parent company of Dunkin’ Donuts.

The email stated, “I oppose appearing on the current version of the platform. From a brand sustainability standpoint, the site’s right-wing culture is too divisive.”

The sender noted that Inspire Brands would be willing to examine the issue as “the site evolves.”

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Right-Wing Influencers Rally Against Dunkin Donuts Boycott of Rumble

Rumble features programs from prominent right-wing fabulists such as Alex Jones, Nick Fuentes, and Tucker Carlson.

Catturd, a social media MEGA influencer, expressed anger at Dunkin’s choice of X, a different website that failed to attract advertisers due to its radical right-wing content.

“So, companies like POS @dunkindonuts will be boycotting Rumble, which is an X, unless they drop all the truth tellers,” the internet celebrity posted to his 2.7 million followers Wednesday night. “I’m calling on everyone to BudLight Dunkin Donuts.”

Bud Light had a financial loss in 2023 after launching a promotional campaign starring transgender influencer Dylan Mulvaney. The campaign outraged MEGA supporters, including artist Kid Rock, who recorded himself firing at multiple cases of beer.

Right-wing pundit Steven Crowder, who has 2.2 million fans on X, commended Pavlovski’s plan to target potential sponsors who avoid content they find offensive. He also encouraged his fans to use their freedom to boycott such corporations.

“This is the power you have,” he posted on the platform Thursday. “When you reject to bow to the awakened mob, you win.”

Crowder was among numerous activists who recognized Wednesday’s New York Times news that the Global Alliance for Responsible Media, which Rumble and X are suing, has suspended operations due to antitrust concerns. The nonprofit group stated that it cannot afford to fight back.

Inspire Brands, which also owns Arby’s, Baskin Robbins, and Buffalo Wild Wings, did not reply to a request for comment.